Tom is a big fan of geneology, are you familiar with it?  If not, it's the study of ones family history, and ancestors.  Chunga's grandparents were big fans of geneology and created a hightly detailed blueprint of how Chunga became Chunga--or so he thought.  Recently, he recieved a report from a company called 23&Me. That report was a bit different than his families documentation!  Tom has also done extensive geneology work, and like Chunga has gotten a similar report from 23&Me.  However, Toms was spot on, and virtually identical!  Tom has been a big fan of 23&Me but they're a company thats on the decline. Why?

Its not because of minor, mis-match issues like Chunga's talking about, no. It's because they have a problem that he calls a "regressive gene" in their business model.  Tom couldn't agree more!  So, what is the regressive gene, and do you have a similar problem with your business? Listen NOW to find out!